I went to the Makers Market on Sunday and noticed that a few very sweet little stalls did not have business cards or any online presence. A customer may LOVE something you are selling but not be ready to buy on the day, so it‘s always good to be able to hand them a business card.
Look I suppose you need to look at what you want from your hobby/business. If you are happy either way about making a sale or not then I suppose it doesn‘t matter about having an online presence. However if you do want to make a bit of money on the side or indeed take a wage, you really do need to embrace modern technology.
Be clear about what you want to portray online, will it be purely about your products, or will you talk about your family and other things you spend your time doing? Will you just have an online store? Or will you delve into facebook, twitter or even a blog? I know I have said this before, but seriously you‘ve got to be in it to win it. Not meaning you need to keep up with the jones‘s - just get involved in the online community at a level that you are comfortable with. You can always get involved in a sewing/craft group and get to hang with like minded people. We are all important and you never know what you share and how it may help someone else take a leap of faith. Don‘t compare yourself to others, be inspired by other people but don‘t try and emulate - be yourself. Ask for help if you don‘t understand facebook and the like, no doubt someone you cross paths with on a regular basis can help - you just need to ask!