Free E-Books

Color:

When planning your displays, choose colors that make your products pop. You don‘t want your items to be washed out by a color that‘s too bold, or overwhelmed by busy patterns. Also, keep your theme and brand in mind when choosing colors. Think about the mood you want to create when people visit your booth. Think about the moods created by different colors.

Levels:

Include interesting levels and depth in your displays to draw people into your booth. From far away, your booth will look empty and uninviting if your products are all lying horizontally (and facing the ceiling) on the table. Set them up to face the customer! If your booth turns people‘s heads from a distance, their feet are sure to follow.

Signage:

Make sure you have a clear sign showing your store name. Make it interesting and unique - anything to make people remember your name. Another important tip: Just like when they‘re shopping at a retail store, people want to know prices. It can be a turn-off for them to have to ask you how much everything costs (what if you‘re busy with another customer?), so label each item clearly.