Spend Shift

26 March 2012
Tags: Books

 

Spend Shift:

Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession.

Spend Shift is a realistic look at how the recession may be prompting behaviors that will change our society for the better.  It explores a movement in society where the majority of consumers are embracing both value and values.  It shows how post-crisis consumer expectations and behaviors will drive business decisions.
Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer.

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