Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession.
Spend Shift is a realistic look at how the recession may be prompting behaviors that will change our society for the better. It explores a movement in society where the majority of consumers are embracing both value and values. It shows how post-crisis consumer expectations and behaviors will drive business decisions.
Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer.