Marketing

22 June 2012
Tags: Clothing

I wrote about the We Are Bonds campaign over at Bizness Babes earlier this year.  You can read the article in full here, and here is a quick summary:

Bonds have been in business for 97 years, so they are looking to find an Australian for each and every day of the 97 years which = 35,301 people in total. Within 24 hours of the site launching, over 20,000 people had submitted their photograph to claim their birthdays.

 

So I got it on it quick as a flash and yesterday my girls and I received our T‘s in the mail:

So are we going to wear the T-shirts?  I don‘t know, but I do know that it feels good to be involved in something, to be a part of history.  There are still some dates to be claimed, check here.

I am a sucker for a great campaign!  Who else do you know that buys reindeer nappies?  Although I drew the line at the Aussie ones...

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